Post 911 And The Advent Of New York Focus
The tragedy of 911 brought an end to many things including the desire to remain in a city undergoing radical change where fellow artists and intellectuals were fleeing to find new places to express their creative vision.
Though Leifer-Stieffel had evolved in name to New York Focus, the true focus the city was no longer New York itself, but would instead shift to all the positive things that New York had to offer by instilling the vision, drive and determination to do the best and most professional work in their field.
New York for them meant excellence and that was exactly what they intended to bring to Miami and the rest of the country. Leifer-Stieffel and New York Focus played an active role in that transition.
The first major client of the newly founded company was Taubman Centers which, initiated a photographic production for the sale of sponsorship for all the company's malls from coast to coast. This experience brought to the forefront a knowledge of large scale retail and the visual mechanism required to tell such a vast story. Miami In Focus is still providing Taubman with photography most recently of University Town Center in Sarasota and The Mall of San Juan, two truly magnificent contributions to the retail environment.